WHAT ARE RESELL RIGHTS - MRR vs PLR

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Explaining

MASTER RESELL RIGHTS VS PRIVATE LABEL RIGHTS

Master Resell Rights (MRR) is a type of license that allows individuals to purchase a product and then resell it to others. Additionally, the purchaser of MRR can grant the same resell rights to their customers. This means that not only can you sell the product, but you can also sell the rights for others to resell it, creating multiple layers of potential revenue.

KEY FEATURES OF MRR
  1. Resale Ability: With MRR, you can sell the product to end users.
  2. Transfer of Rights: You can transfer the same resell rights to your buyers, allowing them to resell the product as well.
  3. Profit Potential: By reselling the product and the resell rights, you can generate income from multiple sources.
  4. No Content Modification: Typically, MRR does not allow you to modify the content of the product. It must be sold as is, ensuring that the original product integrity is maintained.
  5. Branding Limitations: Since the content cannot be altered, your branding opportunities are limited. The product usually needs to retain its original branding and credits.

Private Label Rights (PLR) is a type of licensing agreement that grants the buyer extensive rights to a product, allowing them to modify, rebrand, and resell it as their own. This is particularly popular for digital products such as eBooks, software, videos, articles, and courses.

KEY FEATURES OF PLR
  1. Right to Modify: With PLR, you have the ability to alter the product's content, structure, and appearance to fit your needs.
  2. Right to Rebrand: You can put your name on the product and brand it as if you created it, which can help in building your own brand and authority.
  3. Resale Ability: You can resell the product to end users, often at any price you choose.
  4. Customizability: PLR products are highly customizable, allowing you to tailor them to your target audience and marketing strategies.
  5. Content Creation: You can use PLR content to create new products, such as combining several PLR articles to form an eBook or using PLR videos to create a training course.